However, there is no escaping the world of social media, which is why I have come up with…
Here are my 5 Ws of social media to increase (and improve) your online visibility.
Why are you on social media?
There are different goals for using social media as a marketing strategy, a few of them include:
Once you have defined your goals, it will become clearer which social media channels you will need to achieve them and what type of content you ought to share.
Who would you like to reach? Who is your ideal client?
Or as we say in marketing, who is your Buyer Persona?
The Buyer Persona is fundamental to your business, because it gives you insights about:
Based on these insights, you can create a concrete content plan.
What do you need to communicate?
Because we are already overloaded with information, content should be very focused and easily recognizable by readers so that they feel understood.
I often hear people say they are not inspired or have no time to post.
However, there is so much valuable information to share. The art is making sure it is not lost in the existing ocean of content.
If your post stands out, if it is original content, an inspiring story or quote, or a peek behind the scenes, people will read/watch it.
A good way to get started is setting up a content calendar. Here are just some ideas:
My advice to you is not to share the same content via all your social media channels, because people will experience this as spam. So, choose well.
Surprise your followers each time with different content.
Consistency is key.
Posting on a regular basis will keep you top of mind among your followers and attract new followers. A secret formula doesn’t exist because algorithms change and are updated.
To get an idea of when it is best to post, take a look at your statistics and compare your different posts. Which post did well, meaning: reach, likes, comments, interaction.
So, check out which time works best for you and your audience.
Now that you have the foundation of your social media set up correctly, we can dive into how to promote your event effectively!
Answering the 5 W’s is incontrovertible before you start to organize an event.
Start with why. Why are you planning an event? Define them in a SMART way to ensure success.
Your objectives could be:
What are your objectives? Your objectives influence the type of event:
I don’t need to explain that a teambuilding activity requires different content and design than a trade show or conference. Once the type of event has been defined, you can search for a suitable venue.
Who is your target audience? Who will be invited to this event?
If people need to register for the event via a (personal) invitation, then we are talking about a private or closed event. For example, a staff party, that only employees and possibly their partners are allowed to attend.
If ‘everyone’ can register for the event, we are talking about a public or open event. For example, a conference about digital marketing where you buy a ticket via the event website. Young, old, marketing professional or not, everyone can attend.
The venue is determined based on the type of event.
Firstly, consider the area/region and then further refine.
Several factors determine the choice of venue:
Such venues can include:
When is the event taking place?
Check if other events are being organized in the same area and on which dates. If several events are being organized around the same time, people will be receiving a lot of invitations.
Decide the date with care! Don’t forget to take into account the time needed to organize the event, which is sometimes underestimated!
To organize a successful event, it is all in the preparation, planning, and details.
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With sparkling greetings,
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